Drag Me To Hell: Why Didn't It Do Better?
Go see Drag Me to Hell!
“The lack of an ‘R’ rating made Drag Me to Hell look like a porn film that was too soft-core. The horror audience… wants to be shocked, ritually brutalized, wowed by sadism.”
Really insightful article about the poor box office generated by Sam Raimi’s latest movie. I really enjoyed Drag Me To Hell for all the reasons that it seems most people chose not to see it - it celebrates creative B-movie gross-out gags rather than hyper-realistic torture, it doesn’t take itself too seriously, it aims to entertain more than it aims to terrify. What a shame that most people appear to crave the opposite.
I applaud Raimi for making a fun, tongue-in-cheek horror flick in this post-9/11 film environment where it seems like every movie that used to have its self-aware charms (from Batman to Terminator to Willy Wonka) has to be reimagined as Extremely Serious and Absolutely Unironic. What’s wrong with making a movie that knows that it’s fun?
